SMP Group invests in second Diecut Goldline
London-based POS specialist SMP Group has invested in a second Diecut Goldline manual die-cutter to further increase its safety and productivity.

The business was the beta test site for the first Goldline four years ago and is now following that purchase with the installation of a second, which is due to be delivered at its 8,360sqm Woolwich premises next month.

The new machine has a cutting size of 1,850×1,300mm, which is slightly smaller than the firm’s existing Goldline, which has a cutting size of 2,050×1,500mm. The business also operates a Redline die-cutting machine from Diecut UK.

SMP Group finishing director Rick Bleek said: “One of our old Viking clamshell platens is nearing its sell-by-date so we decided to buy another Goldline to replace it.

“The main reasons for buying it are safety and speed of use. Productivity will be increased because of the ease of use, they’re much more efficient and a lot safer than the old clamshell machines.”

Diecut UK launched the Goldline in 2012 as a safer alternative to hand-fed platens and clamshell technology.

Operators can release the internal tooling on the machine with the press of a button, which prevents full body access and improves the security of the machines.

The machine, which can handle media up to 12mm thick, can cut every type of solid substrate from corrugated and display board to rigid PVC and foam-centred board, according to Diecut. It also offers kiss-cutting for self-adhesive vinyl.

“We have a good relationship with Diecut UK and its managing director Steve Waterhouse,” said Bleek.

“He’s done everything we’ve asked of him in the past and maintains all of our machines, even the older machines. We like the fact that Diecut UK build machines for safety.”

SMP Group, which employs around 200 staff and has a turnover of £38m, installed the UK’s first Inca Onset X3 last year.